ANDY WARHOL 1960/1980 DEEPLY SUPERFICIAL
Bologna, Italy, 2012 Art Fair
Event organized by Orea Malià and Rosini Gutman Gallery.
In 1952 Andy Warhol had his first exhibition in Hugo Gallery, New York, how many others of those he had since then? The concept behind the design focuses on the fact that Warhol himself became a Pop figure. The meaning of Warhol\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s works and the American Pop Art, has been so well assimilated into our culture. The media and art experts no longer focus on the meaning but rather on the results of auctions or art market indexes where Warhol is still leading. The poster and catalog design going with the flow and repeats the text and the famous photo by Greg Gorman. The Gold fifth color and element in the catalog design express all of the above. The gold silk paper that wraps the catalog sealed by vinyl stickers quotes few of Warhol\\\'s famous sayings.
Thorough the endless exhibiting of his work, Warhol himself became a pop art beyond the one he created.
20 agosto 2019